CHEVY CHASE, MARYLAND – Activity is heating up at one of Montgomery County’s most anticipated new mixed-use developments, as a result of a 50,000 square-foot lease with national gym chain LA Fitness and a scheduled groundbreaking within the next 60 days.  North Bethesda Market (NoBe), formerly marketed as White Flint Crossing, is a 600,000 square-foot, upscale, mixed-use retail and residential development to be anchored by LA Fitness and a 60,000 square-foot Whole Foods Market.  With the commitment by the fitness chain, the retail component now is 50% leased.  Shopping center leasing, management, and development company JBG Rosenfeld Retail (JBGR) is developing the project.

 

“The LA Fitness deal certainly is a boon for our leasing efforts at NoBe,” said JBGR Principal Grant Ehat.  “With a second anchor lease under our belt, plus the groundbreaking of the project in the very near future, there is a buzz among consumers and potential retailers, alike, who want to be a part of this development.  With each milestone reached, we are another step closer to delivering the sophisticated, urban living environment we envision for NoBe.”  Based on the current construction schedule, JBGR anticipates the retail portion of the development will open in early second quarter 2010. 

 

“The LA Fitness deal certainly is a boon for our leasing efforts at NoBe,” said JBGR Principal Grant Ehat.  “With a second anchor lease under our belt, plus the groundbreaking of the project in the very near future, there is a buzz among consumers and potential retailers, alike, who want to be a part of this development.  With each milestone reached, we are another step closer to delivering the sophisticated, urban living environment we envision for NoBe.”  Based on the current construction schedule, JBGR anticipates the retail portion of the development will open in early second quarter 2010.

 

Headquartered in Irvine, California, LA Fitness was established in 1984 with the mission to help as many people as possible achieve a healthy lifestyle.  The company, which now operates more than 160 clubs in the United States and in Canada, has two facilities currently in operation in the metropolitan Washington area.  The new 50,000 square-foot facility at NoBe, which will be located on the lower level of the building fronting Rockville Pike, will boast all of the company’s signature offerings, including a full complement of cardio equipment, free weights, personal training, a swimming pool, basketball courts, and classes from spinning and kickboxing to yoga and Pilates, among other activities.  The entrance to the club will be at the northeastern most corner of the property at its intersection with Rockville Pike.

 

Based in Chevy Chase, Maryland, JBG Rosenfeld Retail specializes in the leasing, development, acquisition, construction, and management of retail properties throughout the mid-Atlantic region.  Currently, JBGR holds more than 30 shopping centers, nine freestanding store sites, and numerous mixed-use retail sites in its portfolio.  For more information on the full scope of the company’s services, call (301) 657-0700, or visit www.jbgr.com. 

 

# # #